How do you generate excitement about a second Travel Show to the market in which the current Travel Show has a foothold?
PriMedia used high impact digital placements (as well as a supplemental multi-media mix of OOH, Transit, TV, Radio & Print) to generate excitement and drive ticket sales for the (now annual) event. Since its first year we have increased attendance, ticket sales and bookings each year of our involvement.
How do you reach a targeted young, mobile female audience within a defined geography (near a physical retail location) while also giving them an opportunity to purchase online?
PriMedia employed a digital audio & banner strategy using Pandora that was available across all devices in the multiple DMA’s where Alex & Ani was previously already introduced.
How do you reach consumers on the go and when not sitting in front of their TV or listening to the radio in their car? How do you generate excitement for a new product targeting a college-aged audience?
PriMedia ran a cross-device digital/mobile campaign to generate millions of completed pre-roll video views pushing specific product offerings at different time of the year. We also utilized takeovers and sponsorship of local websites to push new product sampling.
