Drive consumers to an online quote for auto insurance in a specific eographic area.
PriMedia employed a mobile audio and banner strategy using Pandora that was available across all devices within a geo-fenced location. Users were then sent directly to a secure page where they could input their information for a free quote or speak with an AAA Insurance agent.
How do you creatively reach loyal fans without being able to purchase in game advertising?
PriMedia geo-fenced a mobile ad buy around Gillette Stadium during Patriots home games prior to the election. All users on a compatible device were shown an ad for the candidate that brought them to a specifically created landing page in which they could learn more about the candidate and where he will be or to donate. Our efforts were noted in The Boston Globe for their creativity.
How do you remove the barriers people build up in their minds that stops them from donating blood while giving them the means to act?
PriMedia geo-fenced a mobile ad buy around RI Blood Center locations. All users on a compatible device were shown an ad for the closest center that brought them to a specifically created landing page in which they could call, request an appointment by email, search a for blood drive in their area or get directions to the closet center.
With the increased use of mobile devices in the luxury class sector to engage potential customers how could Volvo best take advantage of this trend to “Drive” a high percentage users to schedule a test drive at their local Volvo Retailer.
Volvo Mobile Campaigns were expanded to include extensive geo-targeting based on a series of highly selective criteria channeling users to a fully-developed mobile microsite. Further engagement by the user allowed them to view a gallery of various Volvo models, the current promotional and rebate offers in their market, the current: 30 TV commercial in their market and Volvo Retailers in their market based on user location in the geo-fenced area. The potential customer could then choose to either go to a specific Volvo Retailer mobile-site or ultimately to direct click-to-call a Volvo Retailer to schedule a test drive. The campaign was not designed to directly sell a large luxury-class item like a Volvo via a mobile device; but rather, to engage a highly-qualified consumer to directly interact with a Volvo Retailer at the store location. The campaign dramatically exceeded industry standards for both user engagement and direct click-to-call. Who said you can’t sell a luxury item via a smartphone!
