Rhode Island Blood Center – Local
Problem/Opportunity: How do you remove the barriers people build up in their minds that stops them from donating blood while giving them the means to act?
PriMedia Solution: PriMedia geo-fenced a mobile ad buy around RI Blood Center locations. All users on a compatible device were shown an ad for the closest center that brought them to a specifically created landing page in which they could call, request an appointment by email, search a for blood drive in their area or get directions to the closet center.
